OBJECTIVE

This project aimed to develop a distinctive and compelling brand identity for Mesa Melody Guitar Strings, a forward-thinking, sustainable company based in Mesa, Arizona. Known for producing high-quality, eco-conscious guitar strings, the brand aims to connect with modern musicians who value both tone and ethics. Mesa Melody stands at the intersection of sound and sustainability, offering products that not only elevate musical expression but also minimize environmental impact. The branding needed to reflect this duality: capturing their strings' rich, expressive tones while emphasizing the brand’s commitment to artistic craftsmanship and sustainable practices. The objective was to create a visual identity system that feels as thoughtfully crafted as the music Mesa Melody inspires.

APPROACH

Inspired by the Sonoran Desert landscape and the vibrant music culture of the Southwest, the visual direction for Mesa Melody is rooted in organic forms and expressive linework. Hand-drawn illustrations are a central feature of the packaging design, each reflecting the tonal character of the strings they represent—whether rich and mellow, bright and crisp, or deep and resonant. These illustrations give each product a unique personality, making the unboxing experience feel personal and intentional. Overall, the identity captures the essence of Mesa Melody: a brand that speaks to the soul of musicianship while honoring the earth it comes from.